Skip to content

Privacy Policy

The Foundation embrace all that the internet offers and protecting privacy plays a key role in our digital communications.


This privacy policy endeavours to ensure that the Website:

Are secure and protects user’s privacy
Provides users with accurate, transparent and current information about how use of our Websites impacts on privacy
Gives users choice about the information we store and how it is used.
Keeping your personal information safe
Whenever you provide us with your personal information via our Website, we treat it in accordance with this privacy policy and current UK Data Protection legislation. As is the nature of the Internet, no data transmission can be guaranteed to be 100 percent secure.

Data protection

Your privacy and that of your personal information are protected in the UK by the Data Protection Act 1998. This provides that the information which we hold about you:

Should be processed fairly and lawfully
Should be accurate, relevant and not excessive
Should not be retained for longer than is necessary
Should be kept up to date, if applicable.
Collection of personal information
We only collect personal information from you, such as your name, address, telephone number and email address, when you expressly submit this information to us by:

Registering with our Website
Completing a contact form
Sending us emails.
Please do not submit your personal information to us if you do not wish us to collect it.

Use of your personal information

Any personal information you give us will be used only for the express purpose for which it was intended, including:

Carrying out our obligations arising from any contracts entered into by you and us
Verifying your identity
Seeking your views or comments on the services we provide
Notifying you of changes to our services
Improving our services
Marketing purposes
Sending you communications that you have requested and may be of interest to you.
We will not sell, share, or rent this information to third parties, unless we have your express permission to do so, or we are required to do so by law, for example, by a court order or for the purposes of prevention of fraud or other crime.

Storage of your personal information

All personal information that you provide to us will be stored securely on our database, in accord with the Data Protection Act 1998.

Use of third party services

When we use a data services company to analyse data on our behalf, in order for us to tailor future marketing campaigns effectively, such companies will be registered under the Data Protection Act and will handle your data appropriately. We only provide any such companies with the personal details that they may require in order to deliver the service back to us. They are prohibited from using the information we provide them for any other purpose. We will ensure that anyone to whom we pass your details for this reason are legally bound to treat it with the same level of protection we are obliged to provide.

Transfer of your personal information

We may transfer your personal information to a third party as part of a merger or association of some or all of our business and assets to any third party or as part of any business restructuring or reorganisation, or if we are under a duty to disclose or share your personal data in order to comply with any legal obligation or to enforce or apply our terms of use or to protect the rights, property or safety of our customers. However, we will take steps with the aim of ensuring that your privacy rights continue to be protected.

Accessing your personal information

You are entitled to ask us in writing, by letter or e-mail, what details of yours are being held or processed, for what purpose and to whom they may be or have been disclosed. We may charge a fee to respond to such a request, as there will be associated administrative expenses incurred in doing so.

We will respond to your written request within 40 days of receiving it if no fee is chargeable. If a fee is chargeable, we will respond within 40 days of receiving the fee as long as we have also received your written request. In certain limited circumstances we are entitled to refuse your request. If you believe that any of your personal details, which we are processing, are inaccurate or incorrect please contact us immediately.


A bit about cookies
HTTP Cookies, or ‘cookies’ as they are generally known, are small text files that are placed on your computer’s hard drive or memory by your web browser when you visit websites that use cookies.

Most modern websites use cookies to ensure that their website’s visitors have the best online experiences possible, and Aab Web uses cookies for these very purposes.

Session cookies

A ‘session cookie’ or ‘temporary cookie’ is stored within your computer‘s memory, and will only remain there for a single session – ie the duration of a single visit to a website.

Session cookies use unique session identifiers to establish your session and enable the website owner to provide certain features and functionality that will make your experience of the website better as you navigate through different web pages.

Persistent cookies

Persistent cookies are stored on your computer’s hard drive. Persistent cookies store useful information, such as user preferences, language or geographical location and serve as pointers. After visiting a website for the first time, on each subsequent visit, the data stored is sent via your web browser to the website’s server, enabling it to “remember” this information each time you visit the website.

Secure cookies

Secure cookies are used for encrypted communications that share sensitive data, such as financial transactions or submitting personal information. A secure cookie can be either temporary or persistent; it simply provides additional security.

First-party cookies

First-party cookies are cookies set by websites when you visit them directly and are generally used to improve the visitor’s experience. These can be temporary cookies, persistent cookies or both, depending on the functionality of the website.

Third-party cookies

Third-party cookies are cookies set by websites other than the website being visited. These cookies are generally used for advertising purposes; they provide advertisers with information, such as how many times a web page displaying a specific advertisement was loaded. These can be temporary cookies, persistent cookies or both, depending on the functionality of the website.

Debunking a few cookie myths

Cookies do not contain software.
Cookies do not contain viruses.
Cookies do not spontaneously launch applications on your computer.
Cookies should not contain any personally identifiable information.
Cookies rarely contain useful information on their own, as they work in combination with your browser and the website’s database.
The cookie monster is not real.
The cookies we use
The cookies the Pilates Foundation use are an integral part of how our Websites works and enable us to provide a better online experience for our Website visitors. Importantly, cookies enable our users to set accessibility preferences on our Website without having to register or log in.

We also use Google Analytics cookies, which collect anonymous information, such as how many people visit our Websites, which web pages they visit and how long they visit for. Google kindly offer the Google Analytics service free of charge and the information we collect is invaluable for making our Website the best it can be.